Gault&Millau launches in the UAE

Gault&Millau UAE officially announced its arrival to the region in January 2022, and hosted its inaugural event on April 14, 2022, with an exclusive, invitation-only celebration at Dubai’s iconic Burj Al Arab.

“The launch of Gault&Millau is a significant moment for the region, and powerful recognition for a culinary scene that continues to demonstrate its position as a major force on the world stage,” Ali Akawi, CEO of ITP Media Group said.

“This landmark three-year launch phase agreement between ITP Media Group and Jumeirah Group underscores both parties’ absolute belief in the region as one of the most innovative and competitive places to operate right now. It is both exciting and truly fitting to align with a partner that has a storied history in setting the benchmark for hospitality in both the UAE and wider Middle East,” Martin Chambers, Managing Director of ITP Media Group continued.

“Jumeirah Group has been at the forefront of luxury hospitality in the region for the past two decades. A key factor in our success has been an unwavering dedication to signature dining experiences with food and beverage as a strategic brand pillar and our strongest differentiator. Jumeirah has a diverse portfolio with numerous award-winning concepts that are so successful they compete alongside world-renowned independent brands. Our partnership with Gault&Millau UAE is a testament to our ongoing investment and innovation in this space, as we continue to strengthen our position within the region’s exciting food scene,” José Silva, CEO of Jumeirah Group said.

Gault&Millau’s revered rating system sees restaurants visited anonymously by professional food critics, and then ranked on a scale of 1 to 20, with points awarded based solely on the quality of the food. Any comments about service, price and a restaurant’s atmosphere, meanwhile, are considered separately. Based on a restaurant’s overall rating, restaurants are able to display one to five toques (or chef hats), reflecting their standing in Gault&Millau’s guides. All visits by Gault&Millau critics are anonymous and fully paid for.

Following the event on Thursday April 14, Gault&Millau will host its first gala dinner in the region in June 2022, where the very first winners and ratings of the brand’s inaugural investigation period will be announced.

Source: Esquire Middle East